THE BRANDING PROCESS
THE FIRST STEP
Before ideas, information. It is important that we establish a common language and an understanding of your goals and objectives by learning how you feel about your company, your product, your consumers and your brand. We will evaluate your current positioning to determine what makes you different, initiating additional research if the need arises.
This is our road map. It outlines what we are setting out to accomplish together. From our discussions we will have learned the attributes of your brand, the scope of our work, which will establish a common vision of position, branding objectives and solid deliverables.
Several different directions from conservative to cutting-edge, based on our shared thoughts, will be developed. We work with you to refine the solution. Everything is a give and take and even if the concept is perfect, there are always unforeseen bits and pieces that need to be thought out. This might take one or several meetings.
You will approve the final direction of the look, feel and content. We will then implement the creative into all of the components of the project. Photography and illustration will be commissioned as needed, and our copywriters will finalize the messaging. A presentation will be necessary before we move into production.
At this point, all collateral materials will have been produced and ready for “Client Sign-Off”. You will review for color and for functionality. This will be the last opportunity to make any revisions to the layout. Once the "Client Sign-Off" is received the vendor(s) will be contacted with the approval to proceed.
Once the final approval is achieved, Stacy Design will manage the production of all deliverables outlined in the “Define Phase” with extreme attention to detail. We make sure that the integrity of the design carries through to the finished, physical product(s).
Each project has a unique solution. The above timeline offers our idealistic approach to the creative process.
CREATIVE PROCESS (PRINT)
It has been our experience that by knowing and understanding our clients, and by giving our clients clear cut directions, the process goes very smooth and everyone feels secure and confident in the designs created. The bottom line is we want you to be happy with the look we have created, not just at the end of the job, but also six months or a year down the line.
We have done some amazing projects for some amazing clients.
Your brand is your business. The visual system that expresses your personality, communicates your values, and distinguishes you from your competitors.